How to optimize your passenger portal to generate more revenue

The digital age has ushered in a new era of travelers – Gen Z and Gen Y – who crave seamless and simplified experiences. By meticulously simulating the digital journey based on customer preferences, we can identify existing gaps and elevate service quality.

These tech-savvy passengers rely heavily on their devices for entertainment, communication, and staying connected with the world. Airlines that recognize this trend and offer wireless inflight entertainment or inflight connectivity cater to the preferences of BYOD (Bring Your Own Device) travelers, enhancing their overall experience. By providing seamless access to a variety of digital content directly on passengers’ smartphones and tablets, airlines can meet the expectations of modern travelers and ensure a more enjoyable journey for all.

On a website, this can be achieved through intuitive user interfaces, personalized recommendations, A/B testing, and streamlined navigation, ensuring that users can easily find what they need with minimal effort. For example, always keep in mind the “three clicks rule” : any item in your inflight portal should be within 3-clicks navigation.

Similarly, on a mobile app, providing a seamless user experience involves optimizing for mobile devices, leveraging push notifications for relevant updates, and integrating features like one-click booking for added convenience. 

Thanks to the flexibility induced by wireless inflight entertainment or inflight connectivity, you can directly apply thoses strategies as your inflight portal can become a full digital touchpoint.