Draw conclusions: Do I need to improve my message or the way in which I deliver it? Should we abandon this touchpoint and remove it from the mapping? Imagine other micro-moments and start the process again. You’ll see, your mapping will quickly expand, and you’ll only retain the most effective options for your business!
One last tip: Mobile users, especially millennials love social networking. Don’t forget about the “Share” option. It can have a very positive impact on your online reputation and can provide you with new customers.