Last month we introduced you to the first part of the inflight content that can delight and engage your passengers. This month we complete this overview, always keeping in mind that all the components forming your passengers experience must generate ancillary revenues (directly or indirectly) and/or optimize your IFEC costs.
Forget the poor videos, expensive to produce and barely watched by the passenger. It’s time to reuse all your existing assets : your website content, your alliance content when it exists, your inflight magazine content…All these contents will form a comprehensive and dynamic corporate section. And thanks to digital you can engage your passenger in a deeper relationship. Here are some examples:
• You (or your alliance) open a new lounge? Promote it, and offer your passenger a voucher to test it
• You celebrate your airline’s birthday? Time to have a specific GUI for that, and highlight your airline saga throughout all these years. To do so, you can organize a quiz enabling your passengers to win some goodies of yours
• You receive a new aircraft: promote it, and by the way mention the destinations it will operate introducing a call-to-action enabling your passenger to buy a ticket for the maiden flight
The examples are countless. The secret is through the homepage of your GUI to ensure a regular promotion of such content.
The 21st century has ushered in an incredible array of opportunities for travelers of every kind to seek out uncharted horizons; to simplify their international schedules; to bolster the perks they receive during their journey…it truly is a new world of adventure, affordability, and convenience. Passengers are at the forefront of this (literal) ‘movement’, demonstrating a keen awareness with regards to maximizing both the value and enjoyment to be found in their domestic and international transportation itineraries.
However, as these same savvy and experienced travel veterans can attest to, the journey itself can take a toll on the body’s ability to function at optimal health levels. Long-haul flights, waiting at airports can force us to cramp our bodies into a small seat for numerous hours at a time (amidst dehydrating circumstances, to boot).
When traveling on a multi-hour flight, for instance, the combination of plane travel stress, time zone/sleep pattern changes, and altered eating schedules can disturb your mind/body balance. The effort involved in combating the resulting jet lag after long haul travel can make you feel exhausted. A solution to these oftentimes-challenging circumstances involves a simple series of mental techniques, physical routines, and basic preparation mindsets that will improve your vitality and energize the nervous system, enabling you to stay focused and alert – especially when you have meetings to attend soon after landing. They will also help to maintain a healthy digestive system (especially if you’ve been seated for long periods of time) and provide ways in which to help you relax, unwind, and aid in a restful night sleep.
There is so much storytelling to do when it comes to treating your passengers with the onboard meals! Especially in the premium classes, for which you invest so much to delight your passengers.
Your IFE can become the digital showcase of your onboard menus and snacking offering. From dietary information to cooking advice brought by your selected chef, the range of content is really huge.
This section on your IFE deserves a real editorial committee. What about having your sommelier give your passengers some advice about wine tasting? What if the champagne producer provided you with history about its soil? Of course, the content has not to be produced directly by your team, but more likely being free-of-charge provided by your handpicked partners and blent with the content coming from your favorite catering supplier.
You can even go further and shift to a true onboard shopping experience. For example, having discovered a wine onboard, your passenger can buy some bottles directly through the IFE/C and have them delivered at home!
When it comes to presenting the snacking menu, keep in mind that the product manufacturers will be more than happy to promote them on this dedicated channel to boost the sales.
You want to reduce weight onboard?
One of the solutions is to digitize your inflight magazine. Such opportunities will also enable full digital advertising, increasing the revenues initially generated by your magazine. To achieve this goal, you can either go through an enhanced pdf reader, delivering “article view” for a more comfortable reading experience, or go full digital, offering your passengers a true web-like experience. This latter solution is also a good tool to pimp your website and get even more traffic through the SEO increase that it generates.
On your IFE, your inflight magazine can be split into several sections/subsections introducing thematic digital channels : fashion, art & lifestyle, …One of this thematic channel that has to be but at the forefront of your IFE’s home page is the Corporate Section (see next chapter).