SkyVerse by the leading industry press

AIX regulars will recognize Runway Girl Network as one of the most respected and in-depth publications covering the aviation passenger experience. Their coverage brings insight into how onboard innovations directly impact both passengers and airline operations.

One of the standout stories from this year’s show came from PXCom, the French digital aviation specialist. The company introduced major enhancements to its wireless IFE and inflight connectivity portal, SkyVerse, which now integrates directly with airlines’ CRM systems to deliver personalized content, offers, and services to passengers.

A key feature of this rollout is an AI-powered chatbot that acts as a personal travel assistant. It offers passengers tailored entertainment, shopping, and meal options based on their prior travel behavior. Data is loaded pre-flight, and interactions are analyzed post-flight, allowing continuous refinement of the experience.

SkyVerse also offers airlines an agile, browser-based GUI that can be refreshed daily—ideal for flash sales, route-specific campaigns, or seasonal branding. Airlines can plug in their preferred third-party apps into the platform, with PXCom acting as the technical integrator.

This innovation, shortlisted for a 2025 Crystal Cabin Award, shows how personalization and modularity are becoming essential components of modern IFE strategies—while keeping GDPR compliance front and center.

Read full article: PXCom Turns to CRM Integration and AI for IFE Personalization