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Aviation is undergoing a significant transformation as airlines strive to meet evolving traveler expectations. Modern passengers seek seamless, personalized experiences from their favorite airlines, beginning long before they reach the airport. To address these demands, airlines are increasingly focusing on becoming traveler-centric retailers, leveraging advanced technology to enhance their offerings.
The Travel Technology Investment Trends 2024 report by Amadeus and Opinium Research highlights the robust appetite for technological investment among airlines, including both low-cost carriers (LCCs) and full-service carriers (FSCs). This report provides a comprehensive overview of the latest trends and priorities in airline technology investment, offering insights into how airlines are positioning themselves for the future.
Aviation is currently experiencing a once-in-a-generation evolution. Airlines are being challenged to reduce their environmental impact while fundamentally rethinking how they engage with passengers. According to the report, 89% of all airlines plan to make at least moderate investments in technology in 2024, with 64% intending to increase their spending compared to the previous year. LCCs are expected to increase their technology investments by an average of 14.4%, while FSCs anticipate a 12.2% increase.
𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 is a key investment driver for FSCs, reflecting the industry’s broader commitment to reducing its environmental footprint. On the other hand, LCCs prioritize cost reduction through operational efficiency, aligning with their focus on price-sensitive travelers. Despite these differing priorities, both segments recognize the importance of enhancing the passenger experience and operational efficiency.
One of the most significant trends identified in the report is the shift towards modern retailing, characterized by the adoption of new Offer & Order management systems. This transformation is expected to create a traveler-centric operating foundation built on open systems, automation, optimization, artificial intelligence, and personalization. Airlines will be able to develop and commercialize new, differentiated offers tailored to individual preferences.
Improving the airport experience is a top priority for airlines in 2024. The report highlights the deployment of self-service technologies across key touchpoints, including check-in, bag drop, and boarding. These innovations empower travelers to self-serve any changes they like, enhancing convenience and efficiency. Biometric recognition and one-click payment solutions are also being implemented to create a seamless and personalized airport experience.
he insights from the Travel Technology Investment Trends 2024 report underscore the aviation industry's commitment to technological innovation and passenger-centric solutions. By embracing new technologies and investing in modernization, airlines are poised to meet the challenges of today and the opportunities of tomorrow, ultimately delivering a superior travel experience for passengers around the world. For more detailed insights, please refer to the Travel Technology Investment Trends 2024 report by Amadeus and Opinium Research.
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