ROI-based IFE Project

ROI-based IFE projects will maximize ancillary revenues


Past the Covid19 crisis, you will need to focus even more on finding ways to maximize ROI on all your projects, while ensuring the best passenger experience on board.

With limited resources what are the best ways to find correct tools assisting you in providing a better level of services and managing effectively your IFE?

Three pillars for a secured ROI

There are three main ways to obtain the best ROI: Triggering direct monetization, generating indirect monetization and minimizing costs.

- To reach the direct monetization

You can tap on both inflight digital advertising, creating valuable adspaces managed by a state-of-the-art ad-server integrated into your platforms, and by leveraging onboard sales. For those latter, you can easily create and manage a digital snacking & duty free catalog. Therefore engaging your passengers by proposing them to buy directly through their dedicated portal. You can even organize inflight shopping experiences with home delivery. Such onboard shopping experience also optimizes the cabin crew sales period freeing them for more customer care actions. But, you can also offer your passengers additional services such as in-destination services (tourism activities, airport transfer, mobile data plan..), connections info, and destination guides…

- The indirect monetization

This is more likely bound to loyalty enhancement. Many levers can be relied on : you can use your IFE platforms to dramatically enhance your brand experience through a comprehensive and engaging about us section that will trigger FFP applications.

FFP (Frequent-Flyer Program) gives lucrative returns as it helps you with customer retention. It is an essential tool in building customer loyalty. This would reduce the risk of losing your customers to competitors. Indeed, customers are stimulated to spend more when they feel rewarded for every action they take.

For instance, if the airline has lounges, airlines may give out vouchers so that passengers can treat themselves at the lounges, which leads to customer satisfaction. This will increase passengers’ conversion rate into the FFP. 

“Get your customers to fly with you often, and they will like you. If the customer likes you, they will join your programs and like you even more. If customers like you more, they will fly more. It is a continuous cycle.“

– Glen Hauenstein, President, Delta Air Lines

- When it comes to cost savings

The proper gathering of analytics and tools for managing effectively content organization are ways of effectively reducing the costs of your IFE. You need to know exactly what your passengers are interested in and accordingly adapt your content. Therefore all unused and unnecessary content will be limited.

If you want to increase significantly operational cost reduction, you also can rely on your platform to create additional services targeted to your own crew. For instance, live onboard sales stock management to reduce catering operations, inflight maintenance reports generation to reduce ground maintenance ops…

Beyond pure entertainment there are many solutions to turn your entertainment platform into a monetizable inflight services unit.

While ROI remains the never-ending challenge facing all businesses around the world, the past COVID-19 will be a very critical phase. 

In those peculiar times of major financial impact, we understand customers’ needs for ancillary revenue generation as well as cost savings and therefore have designed our solutions to achieve those mandatory targets together.

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