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Touch points
Seatback screen
Features
Digitized Meals Menus
Destination guide
Corporate section
Advertising capabilities
Native advertising
Passenger engagement
Destination activities
booking – coming soon
LOT Polish airlines wished to digitize its meal menu cards and integrate them as an interactive app available on their IFE seatback screen. The app needs to display the accurate catered menu, and beverage offering according to the passengers’ seat class, the aircraft route, and the GUI language. Due to the number of operating routes, a fully automated process was expected.
PXCom introduced LOT Polish Airlines to its leading XPlore by PXCom platform in order to meet the airline’s comprehensive set of expectations. XPlore by PXCom accommodated all requirements listed by LOT Polish, natively enabling a centralized content management for all three sections. Native advertising feature is also managed through this unique entry point.
For the meal menus, the caterer provides menu cards’ excel descriptions on a monthly basis. The excel sheet is automatically uploaded to the back-office to update the content aimed at being onboarded, then the in-flight app content is automatically updated through the Content Media Update process of Thales. In the near future, an API will be set up between the caterer’s IT system and PXCom’s back-office.
