Success StoriesAir Dolomiti

Context

AIR DOLOMITI has selected LUFTHANSA SYSTEM’s Boardconnect solution to equip it whole fleet with a w-IFE solution.

Stakes

AIR DOLOMITI expected to be provided with compelling destination section to both leverage its passengers’ experience, and generate ancillary revenues. The destination section had to fulfill the following requirements:

  • Full consistency in the GUI integration
  • Destination content has to be provided by PXCom and must cover 100% of the operated destinations
  • Flexibility both in the content and in the features is expected (winter/summer destinations management, cost effective way to add new sections in the interactive destination guides, sponsored video integration…)

Results

  • AIR DOLOMITI has been delivered on time with a compelling Destination Section
  • The passengers can download discount coupons AIR DOLOMITI-logoed to keep them within the airline’s brand
  • The airline now benefits from a dedicated inflight media space to integrate its own partners as native advertising and start generating ancillary revenues
  • The flexibility of PXCom’s solutions leads to always new ideas from AIR DOLOMITI to both elevate its passengers experience and create new ancillaries opportunities

The customer’s feedback

“We are very satisfied with the cooperation with PxCom. They have implemented the destination guides within our Inflight Entertainment System very efficiently. They’ve also been very flexible in modifying a few features in order to better fit our needs”

Steve TROIAN – Air Dolomiti’s Manager of Inflight Product