Ultra-long-haul routes, fear of flying, rise of “The good life”, Athleisure…and many more are the groundwork of the big leap of Health & Wellness in the air travel. From preflight experiences in the lounges and/or on the mobile app, to inflight digital offering, to in-destination recommendation, the airlines are quickly embracing this new frontier.
Skift, the ‘daily homepage of the travel industry’ has issued a comprehensive overview of this megatrend in Skift : The Megatrends Defining Wellness in 2019
Future Travel Experience, one of the major travel industry change leaders, has also dedicated a full article dedicated to inflight wellbeing. You can discover it on Future Travel Experience: How airlines are leveraging science and technology to enhance passenger wellbeing inflight?