Success StoriesAir Canada

Context

AIR CANADA has selected Thales AVANT to equip its new B737 Max fleet, with a Signature GUI (Full customized GUI).

Stakes

AIR CANADA expected to be provided with an end-to-end solution for its Coporate Section and its Destination Section that can fulfill the following requirements:

  • Be provided with a seamlessly integrated software on the IFE, that can be tuned with the set of defined templates
  • Enable its CSP to create and upload all the related digital content onboard
  • Provide its passengers with digital features such as call-to-action for activity booking, social network sharing…
  • Rely on a flexible solution that enables:
    • Full updates capacities from adding new templates, new subsections, to uploading new contents without any new certification process
    • Onboard sponsored content as native advertising
  • Have a portable solution to be integrated into additional IFE platforms, linked to a single back office access.

Results

  • According to the current available features on the IFE platform, 100% of the requirements are fulfilled without any delay
  • AIR CANADA’s CSP in total autonomy to manage the onboard content
  • Seamless content update process thanks to a WYSWIG workflow
  • AIR CANADA’s advertising partners can be provided with full access to create their own inflight microsite natively integrated into both sections.