Available both on the web www.airfrance.fr/guide-voyage and on the “Air France Play” mobile app, the digital travel guides of Air France allow travelers to search for inspiration and to access broad travel diaries and download content selections to prepare and organize their stay.

These guides have recently become available on company aircraft from seatback screens and on smartphones as well as passenger tablets.

Specialist in inflight solutions, PXCom was chosen by Air France to deploy its technology on board.

“Air France relies on PXCom’s technological solutions because they contribute greatly to the passenger experience on board our aircraft”, confirms Florence Fournier, IFE Manager by Air France. “The broad spectrum of their applications relies on a particularly proactive team that understands the needs of our company. The result is an effective partnership that generates value. “

With on-board connectivity, passengers will eventually be able to book their hotels, restaurants and tourist activities via the on-board application during the flight.

“What is interesting for Air France is also to be able to rely on our technology to offer its business partners a new space of expression on the passenger entertainment platform to promote their activities via native advertising.”Says Cyril JEAN, CEO of PXCom.

Air France may also collect data to identify and analyze passenger usage and to offer them more personalized and relevant information in the future.