The future of Inflight magazines

The future of Inflight magazines

Written press has had its own revolution about 10 years ago with the apparition of the first smartphones. Editors are in constant evolution ever since to retain their readers and advertisers but also to find a viable and sustainable economic model. This change has, of...
The limits of user generated content

The limits of user generated content

The limits of user generated content The temptation to use non-professional content (commonly referred to as “User-Generated Content”) from the most well-known review sites (TripAdvisor, Booking, OpenTable…) is extremely high for our clients: airlines, rail and...